Utility Talk
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Put Your Program to the Test! The Value of Market Research
Scenario: You just invested a ton of time and money into developing, what you think, a really great stormwater behavior change program. […]
Understanding and Reaching the Millennials in Your Service Area
As a communicator and marketer for your utility, you likely hear the common phrases of target market, demographics etc. If you aren’t […]
Lessening Stormwater System Impact with Education, Communication
The City of Monmouth (OR) may be small in terms of population (about 10,000) but it’s big in terms of trees. They […]
Finding Inspiration for Weekly Blog and Corporate Content
Adapted from “7 Places to Get Free, Personalized Creative Content (That You’re Totally Wasting)” by Jana Quinn, with permission from the marvelous […]
Success Story: Watsonville Truck Stickers-Moving Billboards
Situation Analysis: The City of Watsonville had an entire fleet of trucks, and therefore had blank space for communication messages as the […]