The Right Information → The Right Behavior
Community-based social marketing is concerned with understanding and acting on how to best influence community behavior for the societal good. However, engaging with local communities faces several real-world hurdles. Our team has studied the step-by-step process pioneered by community-based social marketing leaders Doug McKenzie-Mohr and Nancy Lee.
By tapping into a community through in-depth field research and audience analysis, we can help create comprehensive marketing strategies, coupled with a thorough implementation plan that aims to shift community behavior in a healthier direction. Need help with your stormwater management program? Our services can supplement your efforts to meet your NPDES ms4 requirements.