Utility Talk
Join the industry conversation discussing the latest utility marketing and outreach topics. Like what you see? Sign up for newsletters and industry-specific communications!
Taking Behavior Change by Storm
At a time when the economy is stressed and budgets are strained, some municipalities are seeing an increase in their approval rates […]
Finding the Best Time for Utility Outreach
When it comes to utility outreach, timing can make or break the success of a campaign. Whether you’re promoting assistance programs, seasonal […]
El Centro’s Unique Approach to Kids Outreach
It is pretty obvious that an eighth grader and a first grader have much different needs when it comes to education, so […]
Why Kids Are So Important to Utilities and 5 Tips to Reach Them
When utilities think of communication and outreach, they typically think of their customer list. Those customers are the people that pay the […]
Put Your Program to the Test! The Value of Market Research
Scenario: You just invested a ton of time and money into developing, what you think, a really great stormwater behavior change program. […]
Understanding and Reaching the Millennials in Your Service Area
As a communicator and marketer for your utility, you likely hear the common phrases of target market, demographics etc. If you aren’t […]