A live 15-minute presentation on current topics with an open forum where you can ask questions and collaborate with people all over the nation; to improve your outreach and marketing programs.
There are no sales pitches, no profiles to complete, no agendas, no passwords to remember.
• Recommendations of best ways to reach a target audience?
• Feedback on a brochure you created and want to improve?
• Most efficient ways to allocate budget dollars for outreach?
• How to create a marketing plan?
• Ways to measure a particular outreach piece?
• Stuck with copy for a paragraph and want guidance?
• Determining which headline is most effective?
• Looking to hear what others are doing on a topic?
1. Visit www.join.me and click "Join Meeting"
2. Enter the Code "Goldstreet"
3. In "Audio Settings" (phone icon), choose to listen through your computer or phone.
Wednesday December 5th, 2018 11:00 AM PST
Topic: Evaluating your Outreach Effectiveness - with Guest Speaker
We are excited to have a guest speaker, Kaitlin Phelps from Action Research discussing the importance of evaluation of behavioral programs – why it’s often skipped, and why evaluation is critical for all organizations. She will review how to plan for a successful and meaningful evaluation, give tips for evaluating on a budget, and make suggestions on how organizations can balance research best practices with real world constraints.
Kaitlin Phelps Background
Education: M.S. in Behavior, Education, and Communication, University of Michigan, School of Natural Resources & Environment
As a behavioral scientist, Kaitlin has focused both academically and professionally on improving the environment and creating sustainable communities through effective programming that fosters voluntary behavior change. She enjoys helping organizations focus on how to achieve their goals through a better understanding of the challenges their audience faces and linking that understanding to data-driven strategies to overcome those challenges and lead to change. Over the past 7 years, she has applied this expertise in a multitude of environmental and sustainability topics, including recycling, composting, water conservation, forest conservation, and energy. Her work has been published in the Journal of Applied Environmental Education & Communication, the Washington State Recycling Association newsletter, the International Association of Fairs & Expos magazine, Biocycle magazine, and Resource Recycling.
December 5th, 2018: Evaluating Your Outreach Effectiveness with Kaitlin Phelps
September 19th, 2018: Get Management Buy-in to Increase Your Communications Budget
July 25th, 2018: Making Videos on a Shoestring Budget
May 23rd, 2018: Communicating to Millennials
March 21st, 2018: Top 5 Creative Design Trends Impacting Public Outreach
January 24th, 2018: Creating Engaging Social Media Posts
December 13th, 2017: Common Mistakes in Utility Outreach
November 17th, 2017: Tips for a Simple Communications Plan