Our Team

John Gross

John Gross – Founder – President

John has 25 years of experience with 15 of them in the utility industry. Founder of Goldstreet Design Agency, John has created a dynamic top tier team dedicated to partnering with utilities and local governments to develop high quality communications that get results and ultimately changes peoples behavior. He has overseen the development and execution of more than 2,500 community outreach projects reaching millions of people nationwide. His company’s work has also helped their clients win more than 30 national and regional awards for communications excellence.

John has completed the introductory and advanced Community-Based Social marketing seminars by Doug McKenzie-Mohr, Ph.D. He believes strongly in his philosophies and seeks to incorporate them into every piece of outreach Goldstreet creates. John loves to see how quality communications can transform an organization. Real change happens internally, with employees, and externally, with clients. He is proud to make public education affordable for their clients to work with top-tier agency talent with unparalleled experience.

Outside of work, John’s greatest passion is his family. They are very close and love sharing life together. Beyond his family, he enjoys mountain biking, backcountry skiing, playing in the water, traveling and camping.


Shayne McCarl – Creative Director – Account Manager

Shayne is responsible for managing strategy, planning, budgets, project execution, and most importantly, ensuring our clients are super happy with our work.

A communications graduate from the University of Arizona, Shayne has been managing successful projects and campaigns for a diverse set of companies for over 20 years. Before joining Goldstreet Designs, she was a Project Manager at Microsoft and Hewlett Packard in the Bay Area and a Creative Services Manager at digital marketing agencies in Oregon and San Diego where she led teams of copywriters, designers, developers and videographers.

Anyone that knows Shayne will tell you that her enthusiasm and positivity are truly infectious. She loves developing lasting relationships with clients by making the client experience as simple and transparent as possible while continuously moving projects forward.

Away from the office you’ll find Shayne exploring/playing in the Oregon wilderness with her husband, two daughters and boxer/lab.


Lindsay Nelson – Project Manager

Lindsay earned her undergrad degree in psychology from the University of Oregon. She then furthered her studies with a masters degree in education, followed by a school administrative license. After finishing her postgraduate studies, she spent 8 years being a school counselor and vice principal in a middle school. She has experience being an event director for local music concerts, festivals, fundraising auctions, golf tournaments and running events.

Lindsay believes that our greatest gifts in life are our ability to learn and grow. She loves meeting new people, soaking in the knowledge gained from each of our own unique and diverse backgrounds and using that knowledge to create a collaborative working relationship with customers. Trust and transparency are paramount in the process of creating and completing any project and she is there to guide her clients through every step.

Lindsay is a native Oregonian and finds great joy spending time in the outdoors with her family and friends. She loves adventuring and can be found chasing down one of the Pacific Northwest’s waterfalls or conquering her current goal of summiting all the mountains in the Cascade Range.