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Video Production

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Video marketing is a critical component of every organization’s digital marketing strategy. According to eMarketer, 4x as many people would rather watch a video about a product or service than read about it. At Goldstreet Designs, we have the expertise to produce and distribute your video effectively, and in a way that aligns with and […]

Creating Videos on a Budget

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Recent studies have shown that people are choosing videos as the way they prefer to receive information. YouTube is the second largest search engine on the Web, with over one billion daily users. According to Hubspot research in 2017, video content was the most memorable media type, in comparison to text and images. Videos have […]

City of Sierra Madre Saves Funding with a Flyer

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Sometimes Utilities and City Departments wonder if printed collateral like flyers are actually worth the investment. A recent victory for the Sierra Madre Police Association is a great example of just how influential a flyer campaign can be. In April, Sierra Madre faced a vote to repeal their UUT, or Utility Users’ Tax. A repeal […]

Maximize Your Community Event

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In today´s technology driven world, hosting a community event offers a rare chance to connect with people on a truly personal level. One on one contact gives your utility a human face, helps to create good feelings among the people you serve, and can also make your message more impactful. To ensure you make the […]

Is Your Brochure Copy Muddled Or On Message?

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Brochures are a great opportunity to communicate with your customers in a more detailed manner than postcards or social media posts allow. But is your message on point or is it getting lost in translation? Following these five writing tips will help you create clear, concise copy that keeps your audience engaged. TIP #1: BREAK […]

Utility Scams on the Rise … Be Proactive!

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Why you should be proactive to prevent customers falling for utility scams? As an industry insider, we think it’s obvious when we get a utility scam phone call. We understand that as a revenue generating operation there is protocol in place. Asking for a credit card or payment on the spot is not how it […]

Evaluating Social Media Posts to Create More Engagement

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Are you a “do-it-yourselfer” when it comes to social media for your department? Topics to cover within a utility department are vast and numerous.  Whether covering employees to personalize your team with your community, featuring a new program, capital project, conservation tip, seasonal message, community event, etc. … it can be easy to come up […]

Get More Done at Work This Holiday Season

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Vacations, gift exchanges, office parties, snow days and the smell of cookies in the air. There are many reasons why office productivity reduces drastically during the holidays.  Don’t reduce yourself to “getting less done” this year, follow these tips to get more done at work. 1) Set goals. Maybe it is a project you want […]