Redmond, OR — Annual Consumer Confidence Report
The City of Redmond came to us needing an annual CCR that satisfied both state and federal reporting requirements and something residents would actually open. Most CCRs land in the recycling. This one didn’t.
The brief
- Meet all EPA + Oregon Health Authority CCR requirements.
- Be readable in under five minutes by a non-technical resident.
- Look like Redmond — not like every other small-city utility report.
What we did
A two-color editorial layout that frontloads the “what residents actually want to know” (is the water safe? where does it come from?) and pushes the regulatory tables to a clearly-marked section in the back. Iconography for each contaminant category. Local photography. Plain-language captions for every chart.
Result
The report shipped with the next billing cycle. Redmond fielded fewer “is my water safe” calls year-over-year. The report has since been forwarded by Redmond staff to peer utilities across the Pacific Northwest as a reference.