Redding, CA — Think Before You Flush
What started as a door-hanger drop in one California city ended up on national news. The creative — clean, direct, mildly funny — got picked up by wastewater associations across the country and adapted for a dozen utilities.
Why it traveled
It didn’t lecture. It didn’t scold. It made the same point a friend would make at the dinner table: most “flushable” wipes aren’t. That tone made it shareable in a category that’s normally dry as toast.
Result
Measurable drop in wipe-related blockages locally. The piece is now available as a customizable Store product — same creative, your utility’s colors and hotline.