The City of Monmouth came to Goldstreet Designs after experiencing confusion regarding their city leaf program. Shannon, with the City of Monmouth, expressed concern surrounding their messaging, dates, and a general understanding of the city’s leaf pickup program, which was designed to prevent debris and pollution from entering their local storm systems.
To raise awareness of the city’s leaf program, as well as educating citizens on the impact of leaves on the city’s stormwater system, Goldstreet worked with Shannon to create a full-color, tri-fold brochure detailing the leaf pickup schedule, in addition to helpful tips and information on debris and pollution prevention in local waterways, education on storm drains, and helpful tips on making the leaf program work for City of Monmouth residents.
The Goldstreet team recently caught up with Shannon regarding the overall success of the brochure and its impact on the city’s leaf program. “We believe that with the direct mailing option, more of our customers are seeing the brochure,” she stated, noting that “people are receiving it and most are reading it and putting their leaves out on the streets when and how they should be. Overall, our customers are taking responsibility and helping us keep the storm drains clear of debris, which is our ultimate goal.”