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Our Growing Team

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We’re excited to announce that the Goldstreet team is expanding! We’ve brought in new creative talent to develop our services, diversify our portfolio, and support the ever changing needs of our clients. In the last year we’ve hired new copywriters, graphic designers, videographers and web developers so that we can continue to provide the highest […]

Video Production

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Video marketing is a critical component of every organization’s digital marketing strategy. According to eMarketer, 4x as many people would rather watch a video about a product or service than read about it. At Goldstreet Designs, we have the expertise to produce and distribute your video effectively, and in a way that aligns with and […]

Creating Videos on a Budget

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Recent studies have shown that people are choosing videos as the way they prefer to receive information. YouTube is the second largest search engine on the Web, with over one billion daily users. According to Hubspot research in 2017, video content was the most memorable media type, in comparison to text and images. Videos have […]

Maximize Your Community Event

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In today´s technology driven world, hosting a community event offers a rare chance to connect with people on a truly personal level. One on one contact gives your utility a human face, helps to create good feelings among the people you serve, and can also make your message more impactful. To ensure you make the […]

Is Your Brochure Copy Muddled Or On Message?

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Brochures are a great opportunity to communicate with your customers in a more detailed manner than postcards or social media posts allow. But is your message on point or is it getting lost in translation? Following these five writing tips will help you create clear, concise copy that keeps your audience engaged. TIP #1: BREAK […]

Customers Don’t Trust Utilities: How to Win Them Back

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As it turns out, across the country, utility customers are highly satisfied with their services, but lack customer trust.  This is according to the 2016 Utility Trusted Brand & Customer Engagement™: Residential, a study from Market Strategies International.  Customer trust is obviously very important in areas where competition exists, but what about the areas where […]

Utility Scams on the Rise … Be Proactive!

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Why you should be proactive to prevent customers falling for utility scams? As an industry insider, we think it’s obvious when we get a utility scam phone call. We understand that as a revenue generating operation there is protocol in place. Asking for a credit card or payment on the spot is not how it […]

The Hidden Costs of Free Outreach

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Utilities and local government agencies across the country share many of the same messages to their customers.  For many of these universal messages, like water or energy conservation, there are a typically few free outreach options, usually in the form of a printable brochure or flyer.  Typically, utilities can find these materials through their state’s regulatory […]