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Video Production

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Video marketing is a critical component of every organization’s digital marketing strategy. According to eMarketer, 4x as many people would rather watch a video about a product or service than read about it. At Goldstreet Designs, we have the expertise to produce and distribute your video effectively, and in a way that aligns with and […]

Creating Videos on a Budget

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Recent studies have shown that people are choosing videos as the way they prefer to receive information. YouTube is the second largest search engine on the Web, with over one billion daily users. According to Hubspot research in 2017, video content was the most memorable media type, in comparison to text and images. Videos have […]

City of Sierra Madre Saves Funding with a Flyer

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Sometimes Utilities and City Departments wonder if printed collateral like flyers are actually worth the investment. A recent victory for the Sierra Madre Police Association is a great example of just how influential a flyer campaign can be. In April, Sierra Madre faced a vote to repeal their UUT, or Utility Users’ Tax. A repeal […]

Maximize Your Community Event

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In today´s technology driven world, hosting a community event offers a rare chance to connect with people on a truly personal level. One on one contact gives your utility a human face, helps to create good feelings among the people you serve, and can also make your message more impactful. To ensure you make the […]

Success Story: City of Bend

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SITUATION ANALYSIS: The City of Bend had an ongoing challenge to educate the public about Fats, Oils and Grease. Most customers simply don’t understand that the particles and grease they put down their drains can cause backups in both their homes and in the sewer lines. Originally, the City sought to do a live-action 30-second […]

Is Your Brochure Copy Muddled Or On Message?

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Brochures are a great opportunity to communicate with your customers in a more detailed manner than postcards or social media posts allow. But is your message on point or is it getting lost in translation? Following these five writing tips will help you create clear, concise copy that keeps your audience engaged. TIP #1: BREAK […]

Customers Don’t Trust Utilities: How to Win Them Back

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As it turns out, across the country, utility customers are highly satisfied with their services, but lack customer trust.  This is according to the 2016 Utility Trusted Brand & Customer Engagement™: Residential, a study from Market Strategies International.  Customer trust is obviously very important in areas where competition exists, but what about the areas where […]