Many local government agencies have to answer that question over and over again when it comes time to develop marketing, communication and education materials.
Each offers benefits and limitations and it can be hard to decide which is the better way to go. Custom materials allow you to present your agency’s unique messages in your own branded voice, using images that reflect your local area. This can be attractive to recipients and encourage readership. However, custom brochures, mailers and reports can be time-consuming, difficult and expensive to develop.
On the other hand, pre-designed materials are relatively inexpensive and can be ordered and delivered quickly. In addition, they’re time-tested and proven effective. However, they often miss that local touch and the generic quality can alienate customers.
Custom Versus Pre-Designed Checklist
We’ve developed this checklist to help you determine which option is better for different types of projects.
Take a minute to review it before starting new initiatives. Simply go down the list of attributes. See if more of the requirements for a project fall under the “Pre-Designed” or “Custom” category. It can help you decide which option is better for the project.
If you’ve reviewed the checklist and still can’t decide whether to use custom or predestined materials for a project, Goldstreet can help. Give us a call at (866) 742-8287, or email us at firstname.lastname@example.org to get the guidance you need. We’re friendly, helpful and collaborative, and provide advice to many utility services across the United States. We’ll be able to guide you to a solution that’s right for you.
In fact, we may be able to introduce you to pre-designed materials, that offer a higher level of customization than you might expect. Or our experienced resources may be able to work with you to develop custom-designed pieces that fit within your budget.