Utility Scams on the Rise … Be Proactive!

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Why you should be proactive to prevent customers falling for utility scams? As an industry insider, we think it’s obvious when we get a utility scam phone call. We understand that as a revenue generating operation there is protocol in place. Asking for a credit card or payment on the spot is not how it […]

Evaluating Social Media Posts to Create More Engagement

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Are you a “do-it-yourselfer” when it comes to social media for your department? Topics to cover within a utility department are vast and numerous.  Whether covering employees to personalize your team with your community, featuring a new program, capital project, conservation tip, seasonal message, community event, etc. … it can be easy to come up […]

Get More Done at Work This Holiday Season

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Vacations, gift exchanges, office parties, snow days and the smell of cookies in the air. There are many reasons why office productivity reduces drastically during the holidays.  Don’t reduce yourself to “getting less done” this year, follow these tips to get more done at work. 1) Set goals. Maybe it is a project you want […]

Tips for Developing Outreach Programs In-House

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We hear the same story from utilities across the United States. Resources are tight, which makes it absolutely critical that marketing and outreach programs be run as efficiently as possible, even if that means using your internal staff. Here are the four steps you need to take to plan successful initiatives in house. Step 1.  Start […]

Why Your Customers Are Tuning You Out

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Learn how to avoid 5 common mistakes utilities make developing brochures, flyers and other customer communications. There are typically only a a few times each year when utilities get to really connect with customers. With limited budgets and time, you can’t afford to make the mistakes that are actually encouraging your customers to simply tune […]

Are Your Outreach Programs Working?

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More and more, utilities use outreach programs to connect with the people in their communities. They’re a great way to turn customers into advocates for your agency. The issue: Many utilities aren’t sure their programs are paying off. They don’t know how to prove that they’re getting a return on their investment in outreach. If […]

6 tips for Proofing Outreach Materials

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You want to get your utility’s message across as effectively as possible and want to look good and competent in the process (you are reading this blog article, right?). The following are some things to look for when proofing material before sending it off to the printer. It’s a veritable checklist that should be reviewed […]

Tips for Getting Customers to Take Online Surveys

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Surveys, across the board, have made a massive shift from telephone to online. Though telephone surveys have their place, online surveys are faster, cheaper and more accurate.  In addition, less people have landlines and most people have constant access to the internet. Utilities across the nation are using online surveys to learn more about: Customer satisfaction Water use […]