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Facebook: Post, boost or advertise?

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Many utilities are just entering the world of social media. It’s a fast, easy and relatively inexpensive way to get the word out about emergencies, outages, community events, news, consumer education and more. Facebook is a popular social media option, used by many utilities across the United States. However, for many novices, posting and promoting posts […]

Don’t Kill the Bill Insert! 5 reasons utilities must continue including a bill insert in their outreach efforts.

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Are bill inserts currently part of your outreach plan? Do you question their purpose or effect? There’s a broad spectrum of opinions and facts on the success of bill inserts.  Some utilities have great success with them, while others are not using them at all. Whether it’s budget time or program planning, the conversation of whether or not to […]

How One Rule is Changing Public Outreach

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If public outreach has you wanting more lately, you are not alone.  No one likes spending hours on a brochure only to be left with no clue if your message was heard.  This makes it difficult to move forward with any sort of enthusiasm. Traditional marketing is becoming less and less effective by the minute. This is ESPECIALLY […]

4 Steps To Successful Outreach Program

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Creating a successful outreach program can be a daunting task. This can lead to a delay in getting the program started.  We want our programs and outreach to create engagement with our customers, yet figuring out how to do that can delay the development.  Knowing where to start and having road map of sorts, can help […]

Making a SIMPLE Communications Plan

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Having a communications plan in place for the upcoming year brings a sense of relief to an overworked outreach specialist.  Though it requires an investment of time upfront, the payback over the coming year will be vital for success.  A communications plan is a written document that includes (at a minimum): Who you will reach […]

3 Ways to Beef Up Your Public Participation Efforts

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Every MS4 handles their NPDES public participation requirements a little differently.  Typically, a public participation plan is driven first by the state requirements, followed by budget and staff availability.  A public participation plan can vary drastically in complexity, from meeting only the basic local public notice requirements, to a full-scale volunteer-based program. Here are 3 […]