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Utility Scams on the Rise … Be Proactive!

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Why you should be proactive to prevent customers falling for utility scams? As an industry insider, we think it’s obvious when we get a utility scam phone call. We understand that as a revenue generating operation there is protocol in place. Asking for a credit card or payment on the spot is not how it […]

Evaluating Social Media Posts to Create More Engagement

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Are you a “do-it-yourselfer” when it comes to social media for your department? Topics to cover within a utility department are vast and numerous.  Whether covering employees to personalize your team with your community, featuring a new program, capital project, conservation tip, seasonal message, community event, etc. … it can be easy to come up […]

Get More Done at Work This Holiday Season

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Vacations, gift exchanges, office parties, snow days and the smell of cookies in the air. There are many reasons why office productivity reduces drastically during the holidays.  Don’t reduce yourself to “getting less done” this year, follow these tips to get more done at work. 1) Set goals. Maybe it is a project you want […]

Making the Most of Social Media: For Utilities

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Are you planning to use social media to communicate with your utility customers? Perhaps you’re thinking about reaching out to them via Facebook, Twitter, Instagram or another social channel. If you want to connect with more of the people you serve via social, you will need to “boost” or “promote” your posts. Why? Utilities are […]

Facebook: Post, boost or advertise?

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Many utilities are just entering the world of social media. It’s a fast, easy and relatively inexpensive way to get the word out about emergencies, outages, community events, news, consumer education and more. Facebook is a popular social media option, used by many utilities across the United States. However, for many novices, posting and promoting posts […]

Tips for Getting Customers to Take Online Surveys

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Surveys, across the board, have made a massive shift from telephone to online. Though telephone surveys have their place, online surveys are faster, cheaper and more accurate.  In addition, less people have landlines and most people have constant access to the internet. Utilities across the nation are using online surveys to learn more about: Customer satisfaction Water use […]

How to Take Social Marketing by Storm

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Primary Speaker: Erin Keith, Goldstreet Design Agency, Inc. Primary Speaker Biography: Erin Keith is an ardent Stormwater Outreach Specialist with 12 years of experience in the environmental field. Erin holds a Bachelor of Science degree in Environmental Science with a focus in Community Involvement. Highly trained in Community Based Social Marketing techniques, Erin spent 5 […]