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Customers Don’t Trust Utilities: How to Win Them Back

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As it turns out, across the country, utility customers are highly satisfied with their services, but lack customer trust.  This is according to the 2016 Utility Trusted Brand & Customer Engagement™: Residential, a study from Market Strategies International.  Customer trust is obviously very important in areas where competition exists, but what about the areas where […]

Utility Scams on the Rise … Be Proactive!

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Why you should be proactive to prevent customers falling for utility scams? As an industry insider, we think it’s obvious when we get a utility scam phone call. We understand that as a revenue generating operation there is protocol in place. Asking for a credit card or payment on the spot is not how it […]

The Hidden Costs of Free Outreach

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Utilities and local government agencies across the country share many of the same messages to their customers.  For many of these universal messages, like water or energy conservation, there are a typically few free outreach options, usually in the form of a printable brochure or flyer.  Typically, utilities can find these materials through their state’s regulatory […]

Evaluating Social Media Posts to Create More Engagement

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Are you a “do-it-yourselfer” when it comes to social media for your department? Topics to cover within a utility department are vast and numerous.  Whether covering employees to personalize your team with your community, featuring a new program, capital project, conservation tip, seasonal message, community event, etc. … it can be easy to come up […]

Get More Done at Work This Holiday Season

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Vacations, gift exchanges, office parties, snow days and the smell of cookies in the air. There are many reasons why office productivity reduces drastically during the holidays.  Don’t reduce yourself to “getting less done” this year, follow these tips to get more done at work. 1) Set goals. Maybe it is a project you want […]

Using Seasonal Outreach to Increase Behavior Change 

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It´s no accident that the all the big box stores start putting their seasonal items out months BEFORE you even start thinking about needing them.  The utilities and local government agencies who are seeing the highest rates of behavior change are doing the exact same thing: targeted seasonal outreach. Just about every utility-focused topic we […]

Social Marketing is NOT Social Media…So What is it?

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Community Based Social Marketing, also known as ‘social marketing’, has nothing to do with Facebook, Twitter or any other social platform out there. Social marketing is a technique for developing education and outreach campaigns that result in measurable changes in behavior. It employs many of the same techniques that commercial marketers use to sell products, […]